ESADE Spanish Business School (#1 in Spain; #10 in Europe) contracted Options Outside S.L [founded by Marcia Berlanga Robinson] to be the sole provider of translations for our corporate needs, including numerous daily press releases, covering a range of topics including finance, economics, business management, law, marketing, innovation and CSR.... Marcia always proved to be one of [ESADE's] most highly regarded collaborators.... Rigorous in her professionalism and rigorous in her service and delivery.
Entrepreneurial Leap 🚀
Coaching and Mentoring for New Ventures
Have you been an employee most of your life? The transition from being an employee to becoming an entrepreneur involves significant shifts, both mentally and practically.
Embark on your entrepreneurial journey with confidence. With Entrepreneurial Leap: Coaching and Mentoring for New Ventures, enjoy tailored support - from ideation to execution - to plan, build and scale your business effectively. Let's turn your vision into reality!
Business Foundations
From ideation to execution, I can help you:
- Craft a solid business model
- Refine your unique value proposition
- Identify your transformational purpose
- Design a tight product- or service-market fit
- Identify market gaps
- Assure vision, values, and practicalities align.
- Audience Identification: I can help you identify your target niche and audience. This crucial first step ensures that your product or service is tailored to meet specific needs that have market value.
- Understand Customer Needs: My ICF coaching can help design surveys or Needs Analyses to better understand your customers and thus tailor your offering(s) accordingly.
- Strategic Planning: Through coaching, I can help you develop effective strategies and tactics to enter new markets or expand your presence in existing ones.
- Competitive Analysis: My ICF coaching can help you understand the competitive landscape to more effectively position your offer.
- Unique Positioning: Together, we can develop a market approach that resonates with your potential clients and sets you apart.
- Brand Identity: ICF coaching can help you clarify and align your brand identity, brand values, and brand purpose.
- Brand Communication: My coaching can help you effectively understand and then communicate your brand’s message to its target audience.
- Brand Consistency: Through my ICF coaching, you can ensure consistency across all brand elements to enhance brand recognition and trust.
- Goal Setting: Our work together will define a clear, achievable and relevant business strategy plus the tactics to get there.
- Your Strategic Plan: This is an overarching, high-level plan to achieve your business aims. It may include outsourcing marketing services, product or service diversification, or leveraging B2B channels.
- Design Tactics: These are specific actionable steps and initiatives to align you and your business with the strategic plan.
- Risk Management: Identify potential challenges and develop proactive strategies to mitigate them. This helps ensure the stability and longevity of your coaching business.
- Stay Informed: Develop an Information Strategy and Knowledge Inventory to make informed decisions on growth, partnerships, and resource allocation and build your eminence in your selected field.
Did you know you treasure what you measure? Define and set meaningful KPIs and OKRs so you can navigate sensible growth in the coming 5 years.
- Financial KPIs like revenue growth, profit margins, and return on investment.
- Customer-Centric KPIs like customer satisfaction, customer acquisition cost, and churn rate to get insight into how well your strategies resonate with your audience.
- Balance Long-Term and Short-Term KPIs for holistic growth.
- Regularly assess and refine your KPIs for relevance.
- Authentic Social Media Engagement: My coaching can help you design ways to connect and share your journey on a personal level, rather than merely broadcasting your business.
- Meaningful Industry Events Participation: Coaching can help you identify relevant industry events, to focus on active and meaningful participation rather than mere attendance.
- Mentorship and Peer Relationships: My coaching can help you design opportunities to serve as a leader among your peers and audience. By embodying the principles of servant leadership, you can foster growth in your relationships. Develop yourself as a mentor to others.
Mental Toolkit
Embrace the entrepreneurial mindset. As an employee, you may be accustomed to a structured environment with clear roles and predictable incomes. Coaching involves
- A proactive, innovative approach to identifying opportunities, taking risks, and creating value.
- It emphasizes improving your adaptability, resilience, and forward-thinking attitude
- It can guide you through and fortifies you against self-doubt, fear of failure, and the inherent uncertainty of establishing your own business.
Entrepreneurship is inherently uncertain. As such, we can focus on identifying and letting go of outdated knowledge and habits to make room for new, relevant information and skills. This is crucial for adapting to rapid changes and to:
- Set realistic expectations, manage setbacks, and stay resilient. We provide a safe haven for ideation and disarming fear.
- Coaching supports unlearning old habits and beliefs that served you as an employee but may hinder your entrepreneurial journey.
- Rediscover confidence in decision-making, risk-taking, and adaptability.
- Empowerment and Influence: Learn to empower yourself and others around you. Foster a mindset of self-reliance and resilience. Develop your influencing skills to effectively drive change and innovation.
- Decision-Making and Problem-Solving: Enhance your ability to make strategic decisions and solve complex problems. Learn to be effective in decision-making and business operations.
- Communication and Relationship Building: Improve your communication skills to effectively convey your vision and goals. Learn to build strong, long-term relationships with clients and collaborators, fostering a network of trust and respect.
Here we focus on the ability to adapt your strategies based on the changing market conditions, customer needs, and internal business goals. It involves being
- Flexible and agile in decision-making
- Risk management
- Problem-solving
Strategic Adaptation is a crucial skill for entrepreneurs as it can allow you to respond effectively to uncertainties and challenges in your entrepreneurial environment.
Co-Creation in Action
- Needs Analysis: Includes your career needs, aspirations, current situation, systemic elements, desired outcomes, and potential obstacles.
- A tailored Coaching Plan to address your specific goals, preferences, and circumstances.
- Targeted Strategic Plan based on assessed strengths, areas for improvement, career preferences, and so on.
- Co-Creative: I partner with you to establish the overall Coaching Plan and possible Professional Development Plan that resonates with you.
- Aligned Vision: Our plans will always align with your values and career growth vision as communicated in sessions.
- Client-centered and Client-driven. While together, we shape your path to success, you remain in the driver's seat.
As a supportive guide on your journey, I play several key roles.
Accountability. I help support your commitment and resilience towards your goals and responsibilities with Session Bridging Reports.
Acknowledgement. I provide the recognition that you need when you're still in the trenches. This consciousness boosts morale, resilience, and reinforces a positive association with personal growth and achievement.
Facilitation. Challenges and setbacks are a natural part of any journey. As a coach I make the experience easier and more manageable with guidance and support to help you navigate through them.
Co-Creative
Experience the power of co-creative coaching, driven by shared inquiry and curiosity. Together, we embark on a journey tailored to your unique path, accelerating your personal evolution.
Collaborative
Your goals become common to us both. We adapt our approach based on your evolving needs, feedback and progress to ensure our strategies remain relevant and impactful.
Dialogic Change Model
Gently reflective and disruptive questioning to challenge your status quo: limits, contradictions, obstacles, threats, opportunities. Exercises available for sessions or 'homework',
AI Augmented
Explore the realm of AI-enhanced coaching, where technology aids in clarifying your messages, enriches your developmental insights, and suggests innovative ideas
- Divorcing? Get support during separation, healing, and rebuilding.
- Retiring? Transition into a purposeful and creative fresh life.
- Impact on Identity: Navigate life and career changes to empower your sense of identity and self-worth.
- Identify your core values, passions, and life purpose.
- Define work that aligns with these.
- Set meaningful goals that resonate with you and the purpose you set for yourself.
- Identify and challenge self-doubt and negative thought patterns.
- Build and practice a new story that empowers you to be the person you want to be.
- Cultivate self-confidence and resilience. Improve communication skills.
- Foster deeper connections at work or with loved ones.
- Develop coping strategies, including Positive Intelligence techniques
- Learn about and track your ultradian rhythms.
- Build healthy routines that prioritize self-care and balance.
Service Comparison
Startup Stratgies
aspiring Entrepreneurs
5 / 5
Client-Centered & Client-Driven
YES
Co-Creative & Collaborative
YES
Holistic: Includes 'Life' Coaching
yes
Startup Strategies Coach-to-Coach: Guiding New Coachpreneurs
no
Entrepreneurial Leap: Coaching and Mentoring for New Ventures
yes
AI Augmentation
ON REQUEST
Startup Strategies
for external Coach providers
5 / 5
Client-Centered & Client-Driven
YES
Co-Creative & Collaborative
YES
Holistic: Includes 'Life' Coaching
yes
Startup Strategies Coach-to-Coach: Guiding New Coachpreneurs
yes
Entrepreneurial Leap: Coaching and Mentoring for New Ventures
no
AI Augmentation
on request
Small & Light Projects
Essentials
$447
$402
As a New Client, you get to discount your 60-90-minute Intake Assessment Session from the package price! That is an automatic savings of $49 euros!
Intake + three (3) sessions* of focused one-hour dedicated dialog (Teams or Zoom).
Sign-up now and receive an extra 10% off! Limited Time Only!
Medium & Ongoing PRojects
Popular
$1,043
$886
As a New Client, you get to discount your 60-90-minute Intake Assessment Session from the package price! That is an automatic savings of $49 euros!
Intake + seven (7) sessions of focused one-hour dedicated dialog (Teams or Zoom).
Sign-up now and receive a 15% Discount! Limited Time Only!
Long Term & Multiple Projects
Committed
$1,639
$1,311
Eleven (11) sessions of focused one-hour dedicated dialog (Teams or Zoom).
Sign-up now and receive a 20% Discount! Limited Time Only!
Supplemental Session
1-1 Coaching
$149
Enhance your coaching experience with our ‘Supplemental Coaching and/or Mentoring Session’.
This exclusive session is designed to deepen your learning and accelerate your progress.
It can only be accessed once a coaching package has been purchased.
In this session, you’ll receive additional personalized guidance, strategies, and feedback tailored to your unique needs and goals. Don’t miss this opportunity to maximize your growth potential
Add-on service
Ai Augmented
$35
The ‘AI Augmented Personalization Pack’ is an add-on service that uses advanced AI for a highly individualized experience. It offers personalized insights, strategies, and learning paths tailored to your needs and goals, optimizing your personal growth journey.
Since 2003, I have been on an entrepreneurship journey in a country once foreign to me. Over the past two decades, I progressed from "illegal alien" to legal working resident, and finally, to being a proud citizen. I built my company in a territory that was once unknown to me, overcoming the challenges of language barriers. As a solo parent - until my children achieved emotional and financial independence - I navigated the 2007 global financial crisis and the subsequent eight-year economic recession in Spain, when many of my peers returned to their homelands.
Later, during the 2020 COVID crisis, when again many expats went back to their countries, my business flourished because I had already digitized operations in 2018. This journey has given me a profound comprehension of the challenges and rewards of entrepreneurship. Discover more about my journey here.
As Coach, I foster a mindset to encourage reasonable experimentation while cultivating resilience and adaptability. Such a mindset empowers us to learn from setbacks and adapt well to changing market conditions.
Count on the power of intention to drive your actions. With it, we will set clear, reasonable goals and then build your determination and commitment to reach them.
Use the power of direction like a compass to guide your efforts to the future you prefer. It's an iterative process. We will use it to channel your energy and resources, so you endure.
Coaching isn’t just about self-discovery. It’s a dynamic and collaborative process that can propel you toward excellence through Strategic Goal Setting, Skills Amplification, and refining your Agility and Adaptability.
Your life journey can be a dynamic and healthy evolution of your choice. I can coach you to navigate shifts, overcome challenges, and stay agile in a dynamic landscape.
To achieve greatness requires intentional effort. I am happy to apply personalized attention and guidance so you can thrive. Let’s embark on your transformative journey together! 😊
Additional Services
"🦋🪷💗 Your guidance has been transformative. You helped me recognize my blind spots and limiting thoughts. Sometimes, we seek advice and guidance, but ultimately, we are the best decision-makers for our own lives—even when it’s difficult and uncomfortable. Having someone truly listen—especially a thinking partner who doesn’t impose their ideas—helps clarify our thinking. Your guidance exemplifies this beautifully." Read More...
I worked with Marcia for three years, 2007 - 2010. Acting as my Career Coach, I can only describe her input as invaluable. Her rigour, insight and diligence helped me navigate through a number of challenges and key moments of my professional career and achieve great results. Read More...
"Marcia immediately captured a correct sense of my needs and structured our weekly sessions toward continuous improvement in skills and matters specific to my sector. {Beyond coaching} she investigates a broad range of topics, from talent attraction and retention to the impacts of mega-trends like blockchain and artificial intelligence. She also successfully leads individual sessions to rehearse proposals for prospects, presentations for clients and sector-related speeches to larger audiences, as needed." Read More...
Marcia is an excellent professional who has known how to guide me and help me set guidelines that we identified together for my evolution from the first moment. A fundamental piece in my journey. A great person, communicator, committed and passionate about her work. All of this is received in a methodical, objective, and motivating combination always aimed at support and achievement of results. Read More...
Marcia works efficiently through reflection, raising issues that favour understanding and critical analysis. In this respect, I would like to especially highlight her ability to listen, understand and empathise with people, which encourages more constructive contributions from them. Read More...
“Our consistent coaching sessions during the previous seven months continue to happily influence my life. Today, I used some of the work we did together to create a transformation ritual, turning painful experiences into valuable lessons and steppingstones for my personal growth. 🌈🌿🥰 ” Read More...
“Two years ago, I made the decision to retire. As part of my preparation and transition into retirement, I utilized Marcia’s coaching services. This period of change was navigated with grace and foresight, thanks in part to our collaborative efforts. Now, two years post-retirement, our professional relationship continues. Read More...
Marcia is brilliant, creative and organized. As a trainer, she showed intuition when proposing theoretical and practical activities. She always worked well in a team, with enthusiasm and integrity, a sense of humor and joy. She amazed me from the beginning with her interventions in class, which I found well-structured, original, and insightful.
Get in Touch
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