ESADE Spanish Business School (#1 in Spain; #10 in Europe) contracted Options Outside S.L [founded by Marcia Berlanga Robinson] to be the sole provider of translations for our corporate needs, including numerous daily press releases, covering a range of topics including finance, economics, business management, law, marketing, innovation and CSR.... Marcia always proved to be one of [ESADE's] most highly regarded collaborators.... Rigorous in her professionalism and rigorous in her service and delivery.
Coach-to-Coach 🚀
Guiding Coachpreneurs
Startup Strategies Coach-to-Coach: Guiding New Coachpreneurs offers strategic guidance and mentoring to individuals aspiring to launch their own coaching businesses.
As a certified and ICF-credentialed coach myself, I bring a deep understanding of the coaching industry’s nuances. I’m keenly aware of the distinct roles of coaches, consultants, mentors, and trainers, and how these differences shape your ethical considerations, messaging, and market approach.
By partnering with me, you can expect to gain clarity in your business direction, refine your unique coaching style, and effectively navigate the entrepreneurial journey.
Business Foundations for Coaches
From Ideation to Execution: As an aspiring coachpreneur, your journey from initial idea to a fully operational coaching business can be daunting. Here’s how I can assist you:
- Craft a Robust Coaching Business Model: Together, we can clarify your coaching niche and philosophy. Aligned with these, we can build a solid model that meets market needs.
- Define Your Unique Coaching Value Proposition: We can refine your unique value proposition and massive transformational purpose.
- Design a Product-Service Market Fit: We’ll work on designing a tight product- or service-market fit that resonates with your target audience and meets their needs.
- Spot Market Gaps: I’ll guide you to identify market gaps and opportunities where your coaching services can make a significant impact.
- Align Vision, Values, and Practicalities: We’ll ensure that your vision, values, and practicalities align, creating a cohesive and authentic coaching business.
Let's make you as masterful at business operations as you are at coaching.
- Audience Identification: Together, we can identify your target niche and audience within the coaching industry. This crucial first step ensures that your coaching services are tailored to meet specific needs that have market value.
- Understanding Client Needs: Through my ICF-credentialed coaching, we can design surveys or Needs Analyses to better understand your potential coaching clients and tailor your offerings accordingly.
- Strategic Planning: I can guide you to develop effective strategies and tactics to enter the coaching market or expand your presence in existing ones.
- Competitive Analysis: With my coaching, you’ll gain insights into the competitive landscape of the coaching industry, helping you to position your coaching services more effectively.
- Unique Positioning: Together, we’ll develop a market approach that draws on your expertise, resonates with your potential coaching clients and sets you apart in the coaching industry.
Remember, as an aspiring coachpreneur, understanding your market approach is key to establishing a successful coaching business. Let’s work together to make your coaching vision a reality.
- Brand Identity: As an aspiring coachpreneur, your brand is a reflection of your coaching philosophy and values. Through my ICF-credentialed coaching, we can clarify and align your brand identity, brand values, and brand purpose to resonate with your niche audience.
- Brand Communication: Understanding and effectively communicating your brand’s message is crucial in the coaching industry. My coaching can guide you in crafting and conveying your brand’s message to your target coaching clients.
- Brand Consistency: Consistency enhances brand recognition and trust, two key elements in building a successful coaching business. Through my ICF coaching, we can ensure consistency across all brand elements, from your coaching style to your marketing materials.
Remember, as a coachpreneur, your brand is not just a logo or a tagline. It’s the total experience that your clients have with your coaching business. Let’s work together to clarify and strengthen your brand.
- Goal Setting: Our coaching journey will define a clear, achievable, and relevant strategy for your coaching business, along with the tactics to get there.
- Your Strategic Plan: This is an overarching, high-level plan tailored to achieve your coaching business aims. It may include strategies like outsourcing marketing services, diversifying your coaching services, or leveraging B2B channels.
- Design Tactics: These are specific actionable steps and initiatives designed to align you and your coaching business with the strategic plan.
- Risk Management: Together, we can identify potential challenges in your coaching journey and develop proactive strategies to mitigate them. This can help ensure the stability and longevity of your coaching practice and business.
- Stay Informed: We can develop an Information Strategy and Knowledge Inventory to make informed decisions on growth, partnerships, and resource allocation. With it, you can build your eminence in your selected coaching field.
As an aspiring coachpreneur, an actionable growth plan is key to turning your coaching visions into reality. Let’s work together to create a plan that resonates with you and propels your coaching business forward.
- Treasure What You Measure: As an aspiring coachpreneur, it is crucial to define and set meaningful KPIs and OKRs for your coaching business. These can guide your decision making towards sensible growth over the coming years.
- Financial KPIs: Track financial metrics like costs, revenue growth, profit margins, and return on investment to measure the financial health and success of your coaching business.
- Customer-Centric KPIs: Monitor customer-centric metrics like satisfaction, acquisition cost, and churn rate to gain insight into how well your coaching strategies resonate with your clients.
- Balancing KPIs: Balance long-term and short-term KPIs for holistic growth of your coaching business. It’s not just about immediate wins but also about sustainable success.
- Regular Assessment: Regularly assess and refine your KPIs for relevance. As your coaching business evolves, so should your performance metrics.
As an aspiring coachpreneur, what gets measured gets managed. Let’s work together to define what's worth measuring and set your coaching business up for success.
- Authentic Connections: Our coaching focus here is to help you build authentic and meaningful connections in less forced ways. This approach is about creating genuine relationships, not just collecting contacts.
- Authentic Social Media Engagement: My coaching guides you to connect and share personally and as a Servant Leader. Focus on building relationships, fostering growth, and creating community, not just business promotion.
- Meaningful Industry Events Participation: Contribute rather than passively consume. Caching can help you identify relevant industry events in the coaching field that focuses on your active and meaningful participation rather than mere attendance.
- Mentorship and Peer Relationships: My coaching can help you design opportunities to serve as a leader among your peers and audience. Embody the principles of servant leadership to foster growth in your relationships and develop yourself as a mentor to others.
As a coachpreneur, networking is not just about growing your business, it’s about growing yourself and your community. We can work together to network naturally and authentically.
Mental Toolkit
As an aspiring coachpreneur, you might be moving from a structured environment with clear roles and predictable incomes. To embrace the entrepreneurial mindset in your coaching journey is about:
- Proactive Innovation: Adopt a proactive, innovative approach to identify opportunities, take risks, and create value in your coaching business.
- Resilience and Adaptability: Enhance your adaptability and resilience. These traits are crucial for navigating the dynamic landscape of the coaching industry.
- Overcoming Challenges: Let coaching guide you through and fortify you against self-doubt, fear of failure, and the inherent uncertainty of establishing your own coaching business.
Remember, as an aspiring coachpreneur, embracing the entrepreneurial mindset is key to your success in the coaching industry. Let’s work together to make your coaching vision a reality.
Entrepreneurship is inherently uncertain. As such, we can focus on identifying and letting go of outdated knowledge and habits to make room for new information and skills relevant to building a coaching business:
- Enjoy a safe haven for ideation and disarming fears. Set realistic expectations, manage setbacks, and stay resilient.
- Get support while unlearning old habits and beliefs that served you as an employee but may hinder your entrepreneurial journey.
- Rediscover confidence in decision-making, risk-taking, and adaptability.
- Empowerment and Influence: As a coachpreneur, you’re not just learning to empower yourself, but also inspiring others around you. Foster a mindset of self-reliance and resilience in both yourself and your clients. Develop your influencing skills to effectively drive change and innovation in your coaching practice.
- Decision-Making and Problem-Solving: Enhance your ability to make strategic decisions and solve complex problems in your coaching business. Become more effective in decision-making and managing business operations in the dynamic coaching industry.
- Communication and Relationship Building: Improve your communication skills to effectively convey your coaching vision and goals. Learn to build strong, long-term relationships with clients and collaborators, fostering a network of trust and respect that is crucial for a successful coaching business.
These skills are not just for your personal development, but also for the growth and success of your coaching business.
Strategic Adaptation for Coachpreneurs: As a coachpreneur, your ability to adapt your coaching strategies based on changing market conditions, client needs, and your coaching goals is crucial. This involves:
- Flexibility and Agility: Be flexible and agile in decision-making. The coaching industry is dynamic, and your ability to adapt quickly can set you apart. This includes the AI dynamic.
- Risk Management: Embrace risk management as a core part of your coaching business. This includes ethics around AI usage, GDPR and privacy laws, etc. Identify potential risks and develop strategies to mitigate them.
- Problem-Solving: Enhance your problem-solving skills. As a coachpreneur, you’ll face unique challenges that require innovative solutions.
Strategic adaptation is a crucial skill for coachpreneurs. It allows you to respond effectively to uncertainties and challenges in your coaching environment. Being adaptable doesn’t mean losing your coaching vision, but rather navigating the path to that vision with flexibility and resilience. Let’s work together to make your coaching vision a reality.
Co-Creation in Action
- Needs Analysis: Includes your career needs, aspirations, current situation, systemic elements, desired outcomes, and potential obstacles.
- A tailored Coaching Plan to address your specific goals, preferences, and circumstances.
- Targeted Strategic Plan based on assessed strengths, areas for improvement, career preferences, and so on.
- Co-Creative: I partner with you to establish the overall Coaching Plan and possible Professional Development Plan that resonates with you.
- Aligned Vision: Our plans will always align with your values and career growth vision as communicated in sessions.
- Client-centered and Client-driven. While together, we shape your path to success, you remain in the driver's seat.
- Accountability. I help support your commitment and resilience towards your goals and responsibilities with Session Bridging Reports.
- Acknowledgement. I provide the recognition that you need when you're still in the trenches. This consciousness boosts morale, resilience, and reinforces a positive association with personal growth and achievement.
- Facilitation. Challenges and setbacks are a natural part of any journey. As a coach I make the experience easier and more manageable with guidance and support to help you navigate through them.
Co-Creative
Experience the power of co-creative coaching, driven by shared inquiry and curiosity. Together, we embark on a journey tailored to your unique path, accelerating your personal evolution.
Collaborative
Your goals become common to us both. We adapt our approach based on your evolving needs, feedback and progress to ensure our strategies remain relevant and impactful.
Dialogic Change Model
Gently reflective and disruptive questioning to challenge your status quo: limits, contradictions, obstacles, threats, opportunities. Exercises available for sessions or 'homework',
AI Augmented
Explore the realm of AI-enhanced coaching, where technology aids in clarifying your messages, enriches your developmental insights, and suggests innovative ideas
- Divorcing? Get support during separation, healing, and rebuilding.
- Retiring? Transition into a purposeful and creative fresh life.
- Impact on Identity: Navigate life and career changes to empower your sense of identity and self-worth.
- Identify your core values, passions, and life purpose.
- Define work that aligns with these.
- Set meaningful goals that resonate with you and the purpose you set for yourself.
- Identify and challenge self-doubt and negative thought patterns.
- Build and practice a new story that empowers you to be the person you want to be.
- Cultivate self-confidence and resilience. Improve communication skills.
- Foster deeper connections at work or with loved ones.
- Develop coping strategies, including Positive Intelligence techniques
- Learn about and track your ultradian rhythms.
- Build healthy routines that prioritize self-care and balance.
Service Comparison
Startup Strategies
NEw Entrepreneurs
5 / 5
Client-Driven
YES
Co-Creative & Collaborative
YES
Holistic: Includes 'Life' Coaching
yes
Startup Strategies Coach-to-Coach: Guiding New Coachpreneurs
NO
Entrepreneurial Leap: Coaching & Mentoring New Ventures
YEs
AI Augmentation
ON REQUEST
Startup Strategies
New Coaches
5 / 5
Client-Driven
YES
Co-Creative & Collaborative
YES
Holistic: Includes 'Life' Coaching
yes
Startup Strategies Coach-to-Coach: Guiding New Coachpreneurs
yes
Entrepreneurial Leap: Coaching & Mentoring New Ventures
NO
AI Augmentation
on request
Small & Light Projects
Essentials
$447
$402
As a New Client, you get to discount your 60-90-minute Intake Assessment Session from the package price! That is an automatic savings of $49 euros!
Intake + three (3) sessions* of focused one-hour dedicated dialog (Teams or Zoom).
Sign-up now and receive an extra 10% off! Limited Time Only!
Medium & Ongoing PRojects
Popular
$1,043
$886
As a New Client, you get to discount your 60-90-minute Intake Assessment Session from the package price! That is an automatic savings of $49 euros!
Intake + seven (7) sessions of focused one-hour dedicated dialog (Teams or Zoom).
Sign-up now and receive a 15% Discount! Limited Time Only!
Long Term & Multiple Projects
Committed
$1,639
$1,311
Eleven (11) sessions of focused one-hour dedicated dialog (Teams or Zoom).
Sign-up now and receive a 20% Discount! Limited Time Only!
Supplemental Session
1-1 Coaching
$149
Enhance your coaching experience with our ‘Supplemental Coaching and/or Mentoring Session’.
This exclusive session is designed to deepen your learning and accelerate your progress.
It can only be accessed once a coaching package has been purchased.
In this session, you’ll receive additional personalized guidance, strategies, and feedback tailored to your unique needs and goals. Don’t miss this opportunity to maximize your growth potential
Add-on service
Ai Augmented
$35
The ‘AI Augmented Personalization Pack’ is an add-on service that uses advanced AI for a highly individualized experience. It offers personalized insights, strategies, and learning paths tailored to your needs and goals, optimizing your personal growth journey.
Since 2003, I have been on an entrepreneurship journey in a country once foreign to me. Over the past two decades, I progressed from "illegal alien" to legal working resident, and finally, to being a proud citizen. I built my company in a territory that was once unknown to me, overcoming the challenges of language barriers. As a solo parent - until my children achieved emotional and financial independence - I navigated the 2007 global financial crisis and the subsequent eight-year economic recession in Spain, when many of my peers returned to their homelands.
Later, during the 2020 COVID crisis, when again many expats went back to their countries, my business flourished because I had already digitized operations in 2018. This journey has given me a profound comprehension of the challenges and rewards of entrepreneurship. Discover more about my journey here.
As Coach, I foster a mindset to encourage reasonable experimentation while cultivating resilience and adaptability. Such a mindset empowers us to learn from setbacks and adapt well to changing market conditions.
Count on the power of intention to drive your actions. With it, we will set clear, reasonable goals and then build your determination and commitment to reach them.
Use the power of direction like a compass to guide your efforts to the future you prefer. It's an iterative process. We will use it to channel your energy and resources, so you endure.
Coaching isn’t just about self-discovery. It’s a dynamic and collaborative process that can propel you toward excellence through Strategic Goal Setting, Skills Amplification, and refining your Agility and Adaptability.
Your life journey can be a dynamic and healthy evolution of your choice. I can coach you to navigate shifts, overcome challenges, and stay agile in a dynamic landscape.
To achieve greatness requires intentional effort. I am happy to apply personalized attention and guidance so you can thrive. Let’s embark on your transformative journey together! 😊
Additional Services
"🦋🪷💗 Your guidance has been transformative. You helped me recognize my blind spots and limiting thoughts. Sometimes, we seek advice and guidance, but ultimately, we are the best decision-makers for our own lives—even when it’s difficult and uncomfortable. Having someone truly listen—especially a thinking partner who doesn’t impose their ideas—helps clarify our thinking. Your guidance exemplifies this beautifully." Read More...
I worked with Marcia for three years, 2007 - 2010. Acting as my Career Coach, I can only describe her input as invaluable. Her rigour, insight and diligence helped me navigate through a number of challenges and key moments of my professional career and achieve great results. Read More...
"Marcia immediately captured a correct sense of my needs and structured our weekly sessions toward continuous improvement in skills and matters specific to my sector. {Beyond coaching} she investigates a broad range of topics, from talent attraction and retention to the impacts of mega-trends like blockchain and artificial intelligence. She also successfully leads individual sessions to rehearse proposals for prospects, presentations for clients and sector-related speeches to larger audiences, as needed." Read More...
Marcia is an excellent professional who has known how to guide me and help me set guidelines that we identified together for my evolution from the first moment. A fundamental piece in my journey. A great person, communicator, committed and passionate about her work. All of this is received in a methodical, objective, and motivating combination always aimed at support and achievement of results. Read More...
Marcia works efficiently through reflection, raising issues that favour understanding and critical analysis. In this respect, I would like to especially highlight her ability to listen, understand and empathise with people, which encourages more constructive contributions from them. Read More...
“Our consistent coaching sessions during the previous seven months continue to happily influence my life. Today, I used some of the work we did together to create a transformation ritual, turning painful experiences into valuable lessons and steppingstones for my personal growth. 🌈🌿🥰 ” Read More...
“Two years ago, I made the decision to retire. As part of my preparation and transition into retirement, I utilized Marcia’s coaching services. This period of change was navigated with grace and foresight, thanks in part to our collaborative efforts. Now, two years post-retirement, our professional relationship continues. Read More...
Marcia is brilliant, creative and organized. As a trainer, she showed intuition when proposing theoretical and practical activities. She always worked well in a team, with enthusiasm and integrity, a sense of humor and joy. She amazed me from the beginning with her interventions in class, which I found well-structured, original, and insightful.
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